1 of 7 Verified Developer Partners
Certified HighLevel Admin
17 reviews, all 5 out of 5
Published on the HighLevel directory
On HighLevel since 2019
Before the Marketplace existed
Gareth Richardson, founder of Marketlinx DIGITAL
Who you're dealing with
Trust matters. I'm not an agency with a sales team. I'm the person who does the work, and the person who answers the phone. HighLevel verified me as a Developer Partner, certified me as an Admin, and seventeen clients have reviewed the results at five out of five.
Book a call and you work with the team you can rely on: me.
New to the platform?
HighLevel, which you'll also see written as GoHighLevel or just GHL, is an all-in-one platform for running the commercial side of a business. One login covers what most companies pay six or seven subscriptions for: a CRM with pipelines, marketing automation, funnels and websites, calendars and online booking, two-way SMS and email, a phone system, review management, payments, courses and memberships, and a growing layer of AI agents that answer calls and messages.
It started in 2018 as a tool for marketing agencies and has grown into the operating system for hundreds of thousands of small and mid-sized businesses. Agencies can white-label the entire platform, so you may already be using HighLevel under another name without knowing it.
The honest version: out of the box it is very capable and slightly overwhelming. Every feature ships fast, the platform changes weekly, and the difference between an account that prints money and an account that leaks leads is almost never the software. It is how the account is architected: how pipelines mirror the real business, how automations hand off to humans, and how the platform is wired to the systems around it.
That architecture is my whole job. I make it work for businesses that already run on it, or are about to.
I came to HighLevel from twenty years in enterprise systems, where the platforms cost six figures and still needed three vendors to do what follows. I've built on most of the alternatives. This is the list that keeps me here.
Full disclosure: the links below are affiliate links, so if you start an account through one I may earn a commission. It costs you nothing extra and it doesn't change what I've written above. I pay for my own HighLevel licences like everyone else.
Getting started on the platform
HighLevel gives you a free trial, and a trial account is enough to answer the only question that matters: does this replace what you're paying for now. Build one pipeline, connect one calendar, send one campaign. You'll know within a fortnight.
Plans run from a single-business account through an agency plan with unlimited sub-accounts, up to the tier that unlocks SaaS mode so you can resell the platform under your own brand. Most operators start one tier below where they end up, which is fine: upgrading is a click, and nothing is rebuilt.
Affiliate links. Pricing and trial length are HighLevel's and change from time to time, so check the current terms on their site.
What to do in the first fortnight
Or pick the door that fits
Six doors into the same platform. All of them are official HighLevel pages, and this is what each one actually gets you.
HighLevel Bootcamp
Free · upgrades the trial to 30 days
A live Zoom class run by HighLevel's own team every weekday. Set up six quick wins as you watch, and leave with the launch templates.
Book a Bootcamp seat →
Plans and pricing
$97 / $297 / $497 a month
All the tiers side by side, and every one opens with the same 14 day free trial, so you can pick a plan and still try before paying.
Compare the plans →
Agency Pro on trial
14 days free · $497 a month after
The top self-serve tier: SaaS mode, rebilling with markup and advanced API access. The plan agencies resell under their own brand.
Trial Agency Pro →
Voice AI Sales workshop
Free · two day live workshop
Build a Voice AI system inside HighLevel that qualifies leads and books the next step itself. Dates are announced on the page.
See the workshop →
HighLevel AI
From $50 a month on any plan
A receptionist, scheduler, marketer and sales agent, plus Agent Studio for building your own. The free trial lets you try them first.
Explore HighLevel AI →
HighLevel Certifications
$97 a month while you study
Self-paced training and a proctored exam. Passing earns the Certified Admin badge and a listing on the directory my 17 reviews live on.
See the certifications →
Certification, community and where to get help
The platform ships fast and the ecosystem around it is enormous, which means the answer to almost any HighLevel question already exists somewhere. The difficulty is knowing which door to knock on. This is the map I'd give a new operator, in the order I'd use it.
HighLevel runs an examined Certified Admin programme, plus a growing set of skills badges per feature area: AI Voice, A2P, HIPAA, Meta and paid ads, funnels, courses, social, and more. Each is an assessment, not a download. If you're hiring, ask which badges someone holds and check them on the directory rather than taking a CV's word for it.
I hold the Certified Admin credential and twelve skills badges. They're all shown further up this page, each linking to the directory.
The official HighLevel user community is the busiest room in the ecosystem, and there are focused groups around SaaS mode, agency operations, AI and voice, and developers building on the API. Search before posting; most questions have been answered three times this month. The developer side is where the genuinely hard answers live.
Rule of thumb: community for "how do people usually do this", support for "this is broken", a developer for "the platform won't do this at all".
HighLevel's help centre, live chat and 24/7 support handle account, billing and platform faults. The developer documentation covers API v2 and v3, OAuth, webhooks and the Marketplace. The ideas and product boards are where feature requests get voted on, and the release notes tell you what changed this week, which matters more than most people realise.
If a support ticket keeps bouncing, it's usually because the request needs development rather than configuration. That's the point at which people call me.
HighLevel runs regular summits and community events, online and in person, and the Marketplace is where third-party apps, snapshots and services are listed. Between them they're the fastest way to see what's actually working for other operators rather than what's being marketed at you.
I build on the Marketplace side as one of seven Verified Developer Partners, and I'm at the events. Worth saying hello.
If a client's procurement team, a regulator or a cyber-insurance form ever asks where your customer data lives, HighLevel has real answers. This is the part of the platform nobody shows in a demo, and the part serious buyers ask me about most. All of it is checkable on HighLevel's public trust centre, not just claimed on a sales page.
SOC 2 TYPE II
Independent yearly audits against the AICPA's standards for security, availability and confidentiality. Type II means the controls were tested over months of live operation, not described in a document.
The official security page →ISO/IEC 27001:2022
The global benchmark for information security management, held through external audit. The certificate itself sits on the public trust centre, downloadable alongside the SOC 2 attestation report.
HighLevel's trust centre →GDPR · CCPA · EU-US DPF
Certified under the EU-U.S. Data Privacy Framework for lawful data transfer, compliant with GDPR, CCPA and CAN-SPAM, with in-platform tools for consent, data access and deletion requests. UK businesses: this is the section your DPO wants.
Privacy policy →HIPAA READY
Protected Health Information handled with enterprise-grade encryption, and HighLevel signs Business Associate Agreements. HIPAA readiness is configured per account, which is exactly the kind of work I'm hired for.
HIPAA at HighLevel →
The honest caveat: certification covers the platform, not your account. Two-factor enforcement, user permissions, audit logs and consent tooling all exist, but they're switched on and scoped per account, and most accounts I audit have at least one of them wrong. Checking that is part of the free audit.
Check my account's setupLevelUp is the one room where the whole ecosystem stands together. The 2025 edition ran for three days at the Dallas Hilton Anatole: over a thousand agency owners, operators and SaaS founders, the 2026 roadmap unveiled from the main stage with more than 300 new features, breakout tracks run by the people who built them, and the first black-tie awards gala. It is where I've had half my best technical conversations, and where the platform's direction stops being rumour and becomes a roadmap you've heard first-hand.
The roadmap, first-hand
Product announcements land on the LevelUp stage before they land anywhere else. Knowing what ships next quarter changes what you build this quarter.
The room itself
Thousands of operators who run the same platform you do. One corridor conversation about how someone else solved your exact problem pays for the ticket.
Workshops and certification
Hands-on sessions run by the people who built the features, and the chance to sit certifications in person rather than at a distance.
I'll be there. Say hello, the coffee's on me.
HighLevel's own 2025 recap →My own SaaS product
Marketlinx CRM is my own SaaS product, built on HighLevel and sold under my brand. Underneath it is the platform I've just spent a page recommending, so nothing about it is a compromise: same CRM, same automation engine, same AI, same phone system. On top of it sits the work I'd otherwise be billing for, already done.
That means my own Marketplace apps included rather than quoted: Front Desk Assist so no missed call or due follow-up goes unworked, the provisioning console so a new account is configured in an afternoon rather than a fortnight, and the integration layer so the CRM talks to whatever else you run. It means an account that arrives architected, with pipelines, fields and lifecycle stages that match a real business instead of a snapshot's guess.
And it means the person who built it answers the phone. Not a support queue, not a chatbot: the developer who wrote the code, who knows what changed in the platform this week and what it means for your account.
What's included over stock HighLevel
Prefer to run your own agency account instead? That's the honest recommendation for some businesses, and I'll say so on the call.
Inside the ecosystem, not outside it
Verified Developer Partner status isn't a badge you buy. It is HighLevel listing you, by name, as one of seven developers worldwide they stand behind. It means Marketplace and API access most freelancers don't have, and a direct line into the platform when something changes underneath your build.
Verification, not claims
HighLevel's own vetting of developers who build on its Marketplace and API. They review your published apps, your code and your track record before listing you. There are seven of us worldwide. It cannot be bought, and it is why I get platform access and early sight of changes that most freelancers don't.
See my listing on the HighLevel Marketplace →
HighLevel's examined certification for people who run the platform itself: workflows, pipelines, phone systems, SaaS configuration. It's the credential behind the reviews: the directory page it links to is HighLevel's, not mine, so the badge, the profile and all 17 reviews are checkable at source.
Check the badge on the directory →Each one is an assessment passed with HighLevel, per feature area. Earned, not added.
Hover a badge for what it means. Click any badge to check it on HighLevel's directory.
Three stories from the last year
Clients anonymised, details real. Each of these started exactly the way this page suggests: someone sent me an account and said "something isn't working".
Roofing contractor, Chicagoland
After every storm the office drowned: crews on roofs, phones ringing out, quotes going stale in a spreadsheet. Every missed call was a competitor's job. We built the communication engine inside their HighLevel account: a text back within seconds of any missed call, quote follow-up sequences that keep working nights and weekends, voicemail drops for the jobs worth chasing, and an AI layer that answers the routine questions and hands the rest to a human.
The owner's line after the first storm season on the new system: the office finally rings less than the phones do.
Mortgage brokerage, United States
Their loan origination system knew where every file really stood; their CRM was guessing, so borrowers got chased about loans that had already closed. We built a proper integration: loan statuses mapped to pipeline stages, every borrower record enriched with live loan data, and a nightly reconciliation sweep that catches anything the real-time sync missed. The old duct-tape Zap that caused the mess was retired.
Now the team works one pipeline that agrees with the loan book, and follow-up fires off what's actually true.
Dental group, private practice
High-value treatment enquiries were sitting in the same queue as routine check-up requests, and the front desk worked them in the order they arrived. We built a qualification system inside HighLevel: every enquiry scored on treatment intent and readiness, tagged and routed automatically, with lifecycle stages that tell the practice exactly who owns each patient conversation and what happens next.
The consult diary now fills from the top of the scored list, not the top of the inbox.
Resources
Written from real builds rather than for search engines. Most of it is the answer I've given on a call enough times to be worth writing down.
Official HighLevel-verified reviews
These are official HighLevel reviews, collected and published by HighLevel on its Certified Admin directory, where I can't edit them. Hover to pause.
Case studies
One work queue of unanswered enquiries, contact and opportunity context on the same screen. Built once, white-label, installed per location through OAuth.
Around a hundred values proposed per location, staged for review, then applied in one logged operation. One go-live pushed 49 reversible updates into a live sub-account.
Orchestration moved onto self-hosted n8n with monitoring and retries that survive a rate limit instead of silently dropping the run.
Beyond the CRM
Some problems need their own software, wired back into the CRM. These are full platforms I've designed, built and now run in production.
Nonprofits run on event exports, cheques in the post, and volunteers doing data entry. The DMS is built around that reality: nothing writes to the database until a human has reviewed it and signed, and everything it does is logged. It runs alongside the nonprofit's HighLevel account and keeps the CRM in step with the giving record.
Every upload, whether one cheque or a 2,000-row event export, goes through parse, validate, in-batch dedup, cross-batch dedup and a signed confirmation screen. Nothing double-counts, and nothing imports without a name on it.
Fuzzy donor matching attaches gifts to existing records above 85 per cent confidence and asks first between 65 and 85. Built-in header presets read Greater Giving and OneCause exports as they come, including split and concatenated name columns.
Per-donor, per-tax-year, three-section PDFs with deductibility worked out per transaction type. Finalised receipts lock at database level; corrections issue a superseding receipt with the full audit trail preserved.
Donors sign in with a one-time code, see their lifetime and year-to-date giving, download receipts, and submit gifts that are missing from their history into a review queue an administrator approves or rejects, with notes.
Donor aggregates push to custom fields on the HighLevel contact, one way, with every attempt logged: successes, failures, the exact error and automatic retries on rate limits. Even the login codes deliver through the nonprofit's own HighLevel channel.
Precomputed dashboards that load in under a second, year-on-year event comparisons, donor tiers, QuickBooks reconciliation guidance, and in-app help on every screen that needs it.
Screens recreated from the live product, since the real ones hold client data.
Front Desk Assist is a follow-up workbench that lives inside HighLevel. It watches the sub-account for the things a front desk must not miss, missed calls, unread messages, new leads inside the golden hour, follow-up steps falling due and appointments needing action, and merges them into one inbox the team clears to zero, most urgent card first.
The dashboard says who to contact, when and why, and pre-writes the message. Nothing sends until a person reviews it and presses Send, with one deliberate, admin-controlled exception for appointment confirmations.
Marking a card read is never permanent: it returns by itself the moment the person needs a human again, with a chip saying why. Repeat callers group into one card; unreachable contacts sink but never vanish.
Up to fifteen scheduled steps with per-step message copy that pre-fills the composer, AI drafting in the business's own voice, and schedules that stop themselves when the appointment books or the deal closes.
Same architecture rules, different job. A human signs off before anything irreversible happens, permissions are enforced server-side rather than by hiding buttons, duplicate events can't double-send, and every send or skip is recorded for audit. White-label ready, so agencies run it under their own brand.
The work in detail
Service pages tend to describe outcomes and leave out the work. Here is the other version: what gets built, what it costs you in decisions rather than money, and where each one tends to go wrong when somebody else has done it.
This is a snapshot I built on the back of HighLevel's Summer of AI, leveraging the managed agents they call super agents. It fits any business that wants the repetitive work automated: a workspace where every enquiry lands in one place, an assistant answers first, and the record-keeping happens without anyone clicking. You supply the facts about your business. Nothing invents a price, a service area or an opening time you did not write down.
A Qualifier that handles website chat, text, WhatsApp and social: it asks your qualifying questions in your business voice, offers the first appointment, and hands to a human the moment it is unsure. Alongside it, Business Voice answers inbound calls and takes after-hours voicemail once your number is attached.
Five agents that fire on events rather than schedules. Intake opens the record and scores fit. Enquiry Handler makes the first response. Triage decides whether a transcript is even a real enquiry. Booking confirms and notifies. Attendance runs reminders, no-show recovery and rebooking. Behind them, managed nurture agents work the long game: long term lead nurture and re-engagement campaigns that quietly wake dormant leads and past customers.
Four conditions, defined up front: they ask for a person, the assistant cannot answer from the facts you supplied, they are a poor fit or it is a complaint needing judgement, or the call needs transferring to a named number. Everything else runs quietly, and you only get pinged when it matters.
Every client gets a written platform overview covering exactly this: what is in the account, who speaks to customers on which channel, and what you supply versus what I configure. Ask for it on the call.
Six numbers, each with its source attached. The first two are the problem, the other four are why an AI answering layer stopped being a gimmick. Where a study is old or small I say so, because a stat without its source is just a sales line.
62.2%
of calls to small businesses go unanswered
411 Locals field study: 85 businesses across 58 industries. Only 37.8% of calls reached a person. It dates from 2016 and is still the only real field count, so treat it as directional.
42%
of callers will leave a voicemail. The rest are simply gone
CallRail survey of 1,000 US consumers, 2025. A quarter switch to chat instead, and the majority move on, which is why voicemail is not a safety net.
4.2%
abandonment when the call is answered inside 2 seconds
Against 23.7% after 30 seconds on hold. ContactBabel contact-centre research, 2025. Answering instantly is most of the job, and instantly is the one thing software is guaranteed to be.
28%
of inbound calls at Wyndham Hotels are handled by AI agents
With handle time down 30 to 50%. PwC case work, 2025. Not a startup demo: a 9,000-property hotel group running it in production.
72%
customer satisfaction with AI voice agents, up from 53% in 2022
Zendesk CX Trends research. The complaint used to be that callers hated the robot. Measured satisfaction says that era is ending.
$80bn
of contact-centre labour cost removed by conversational AI in 2026
Gartner's projection for this year alone. The technology your callers meet is the same class of system the enterprises are betting on.
The Voice AI I deploy inside HighLevel accounts exists for the first two numbers: answer every call in seconds, and stop trusting a voicemail box nobody speaks to. The other four are why it finally works well enough to be given your phone line.
Scope Voice AI for my businessThe latest releases of HighLevel's Ad Manager are genuinely good, and I don't say that about many features on launch. Campaigns for Meta and Google are built, launched and reported inside the sub-account, which quietly fixes the oldest problem in paid traffic: the wall between the ad platform and the CRM that leads used to fall down.
I hold HighLevel's Meta Ads and Paid Ads skills badges, and I wire Ad Manager into the rest of the build: the forms, the CAPI feedback, the follow-up, and the reporting your clients actually read.
Get my ads wired to the CRMA lead is a person who wanted something at the moment they enquired. Every minute after that, the want cools, the tab closes, and a competitor answers. The research on this is old, famous and still ignored by almost everyone, which is why answering fast is the cheapest advantage left in sales.
21×
more likely to qualify the lead
calling within 5 minutes versus 30 minutes. The Lead Response Management study, and it has replicated ever since.
78%
of buyers choose the first responder
not the best, not the cheapest: the first business that actually answered them.
42h
the average company's response time
Harvard Business Review audited 2,241 companies. Under 37% replied within an hour. That's the bar you're clearing.
Odds of reaching the lead, by how long you wait
5 minutes
10 minutes
30 minutes
Next day
Indicative decay curve from the lead-response research: the odds of making contact collapse within the first half hour and never recover.
This is why Front Desk Assist exists, and why its queue puts a WITHIN 1HR ribbon on brand-new leads and floats them to the top. Speed to lead is not a talent. It is a system: the missed call texts back in seconds, the new enquiry is the next card on the screen, and the follow-up schedule catches whoever slipped through the first hour.
Failure modes
Nobody writes about this, because writing about it requires having broken things at volume. If you recognise your account in any of these, it is fixable, and knowing the name of the problem is most of the diagnosis.
Webhook delivery is at-least-once, not exactly-once. Any endpoint that creates a record, sends a message or takes a payment without checking whether it has already seen that event id will eventually do it twice. The fix is idempotency keys and a processed-events table, not hoping.
Access tokens expire. Refresh tokens rotate. An integration built with a token pasted into a config file works beautifully for a few weeks and then dies silently, usually while the person who built it is on holiday. Refresh has to be automatic, and failures have to alert someone.
Every API has limits, and hitting them is normal under load, not exceptional. Code that throws on a 429 and moves on drops work permanently. Code that backs off, retries with jitter and resumes where it stopped is the difference between a bulk operation that completes and one that half-completes without telling you.
A form, an import and an integration each create contacts by slightly different rules, and within a year the same person exists three times with a third of their history each. Deduplication needs a defined identity rule, applied at every entry point, before the data arrives rather than as an annual clean-up.
The snapshot you onboard clients with stops matching what you actually sell about four months in. New accounts get the old shape, old accounts never get the improvements, and support becomes archaeology. Provisioning from a recorded, versioned definition solves this. Cloning by hand does not.
Messaging registration is the most common reason a launch date slips, and it is entirely predictable: mismatched business details, a website with no visible opt-in language, or sample messages that do not match what the campaign actually sends. Started early it is paperwork. Started late it is a fortnight of silence.
Appointment reminders an hour out, campaigns landing at 3am, follow-ups marked overdue when they are not. Almost always a workflow doing its own offset maths instead of using the account's timezone, and almost always discovered the weekend the clocks change.
Two workflows triggered by the same event, both writing the same field, produce a result that depends on which ran first. Behaviour looks random and reproduces only sometimes, which is why it survives so long. The cure is a single owner per field and per state transition.
The one that makes all the others expensive. When nobody can say what was altered, when, or by whom, every incident starts with a week of reconstruction. Logged, reversible changes are not bureaucracy: they are what turns a mystery into a five-minute answer.
Migration
Migrations fail in a predictable way. Everything is exported, everything is imported, everyone switches on Monday, and by Wednesday nobody trusts the data so the team quietly goes back to the spreadsheet. The way to avoid that is to migrate in the order the business can absorb, and to keep the old system readable until the new one has proved itself.
Contacts and companies first, with the field mapping proved on a few hundred records before the full set moves. Then open opportunities, because live deals are what the team will check first and what they must be able to trust immediately. Then history: notes, calls, past transactions, whatever the business genuinely refers back to, which is usually far less than people claim.
Only after that do calendars, phone numbers and messaging move, because those are the parts customers notice. Number porting in particular has a lead time and cannot be rushed on the day. Automations come last, after the manual process has been run inside the new system for a week or two, because automating a process nobody has performed by hand is how you industrialise a mistake.
The one non-negotiable: nothing is deleted from the old system until the new one has run a full billing cycle. Migrations are reversible right up until somebody cancels the old subscription.
Honest comparison
I recommend it for most small and mid-sized operators, and I have said no to enough projects to be specific about the exceptions. A recommendation without exceptions is marketing.
Service businesses that sell by conversation: trades, clinics, brokers, agencies, local operators with a phone that must be answered. Anyone currently paying for a CRM, an email tool, a scheduler, a phone system, a review tool and a funnel builder separately. And any agency that wants recurring software revenue rather than retainers alone.
Fewer cases than there used to be. Custom objects, custom fields and associations now cover most complex sales structures, so even territory and forecasting setups that once demanded an enterprise CRM can be modelled properly. The genuine exceptions left: businesses whose process is inseparable from an industry-specific system of record, and product-led software companies whose lifecycle lives in the app itself. There the incumbent platform plus integration is the right call, and I will say so.
Breadth costs depth. A specialist email platform has more sophisticated deliverability tooling; a specialist telephony platform has more call routing options. HighLevel's argument is that one shared contact record beats six best-in-class tools arguing about who owns the truth. For most operators that is correct. For some it is not.
Weekly releases mean features arrive fast and occasionally change under you. If your organisation needs frozen, certified software with long deprecation windows, that pace is a risk rather than a benefit. It is also exactly why documented, reversible builds matter here more than on a slower platform.
Glossary
The vocabulary is half the barrier for anyone new to the platform, and it is used loosely even by people selling services on it. These are the terms that come up on almost every call.
Agency account and sub-account
The agency account is the top level; each client, location or business unit gets a sub-account beneath it. Sub-accounts are isolated from each other, which is why "which sub-account am I in" is the first question before any bulk operation.
Snapshot
A copyable template of an account's configuration: workflows, pipelines, funnels, calendars. Useful for standardising onboarding, and the source of drift when the snapshot stops matching what you actually sell.
SaaS mode
The capability that lets an agency resell the platform under its own brand, with its own plans, pricing and rebilling. It turns the agency into a software vendor, with the support obligations that implies.
Rebilling
Charging clients for usage-based services such as SMS, calls, email and AI, usually at a markup. It only works if the numbers reconcile, which is a bookkeeping problem as much as a configuration one.
A2P 10DLC
The registration regime for application-to-person messaging on standard numbers. Carriers require the business, the brand and the campaign to be registered before messages deliver reliably. Start it on day one.
Workflow, trigger and action
A workflow is an automation: a trigger starts it, actions do things, conditions branch it. Most account problems are not a broken action but two workflows disagreeing about who owns a contact's state.
Custom fields and custom values
Fields hold data about a contact; values hold account-level constants such as a booking link or business name. Used well, they are how one message template serves every client. Used badly, they are how nobody can safely delete anything.
Pipeline, stage and opportunity
An opportunity is a potential piece of revenue moving through stages in a pipeline. Stages should describe the customer's position, not your internal admin, and each needs criteria a new starter could apply without asking.
OAuth and scopes
How an app is granted access to an account without holding a password. Scopes limit what it may touch. Per-location OAuth means an app installs against one sub-account at a time, which is what keeps client data separate.
Webhook
A message from the platform to your system saying something happened. Delivery is at-least-once and order is not guaranteed, so anything a webhook triggers must be safe to receive twice.
MCP server
A Model Context Protocol server exposes typed, permissioned tools to an AI agent: specific actions it may take, with defined inputs. It is how an agent acts on real systems without being handed the keys to everything.
Marketplace app
Software installed into a HighLevel account through the official marketplace, with its own OAuth, interface and webhooks. The route to functionality the native builders cannot reach, and to licensable products rather than one-off builds.
Fit
Being specific about this saves us both a call. I would rather turn work down than take an engagement where the honest answer is that somebody cheaper would do it better.
A good fit
Not a fit
"Nobody has ever rung me because everything was working."
Which is fine. Ring me with the thing that isn't, and keep the audit either way.
HighLevel, often written GoHighLevel, is an all-in-one CRM and business operations platform. It combines a CRM, pipelines, marketing automation, funnels and websites, calendars and booking, two-way SMS and email, phone calls, reviews, payments and AI agents in one system, and agencies can white-label the whole platform under their own brand.
Because it replaces a stack of six or seven subscriptions with one platform where everything shares a single contact record, it has a real API and Marketplace for developers to extend it, AI is built into the platform rather than bolted on, and SaaS mode lets an agency resell the whole thing under its own brand. Nothing else in its price range does all four.
Yes. You give me access, I go through the account, and you get a written list back. If you take it away and fix it yourself, that's a fine outcome.
Most of my work arrives that way: half-built pipelines, workflows fighting each other, no documentation. That's the normal starting point, not a problem.
Always. I work inside your account, not a copy. Changes are proposed before they're made, logged when they're made, and reversible afterwards.
Small fixes get handled on the call. Larger work is quoted after the audit. Most lands between £6,000 and £25,000, retained development from £1,500 a month. If a cheaper option is genuinely better, I'll say so.
Usually within two working days of getting access. Anything urgent goes to the front, so say so in the form.
Yes, and much of it is white-label. I stay behind your brand unless you want me on the client call.
Where the work happens
Everything on this page is delivered remotely, and most of my clients are not in the UK. Calls get scheduled against your working hours rather than mine, urgent breakage doesn't wait for a timezone, and the documentation means the work survives the distance.
50 locations · 19 countries · 6 continents
Level Up Marketplace is a curated marketplace built by fellow HighLevel developer partners: apps, snapshots, integrations and training from people who build on the platform for a living. Alongside HighLevel's own App Marketplace, it is the best browse in the ecosystem for finding out whether the thing you need already exists.
That might sound like an odd thing for a developer to promote. It isn't. Half of good scoping is knowing what not to build, and an off-the-shelf app at marketplace prices beats a custom build for any problem that isn't specific to your business. When a client's problem is already solved on a marketplace, pointing at it is the honest answer, and it's why the custom work I do take on is the work that genuinely has no shelf to buy from.
How I'd use it
Send me the account, or thirty minutes on the phone. Either way you leave with a written view of what's broken and what it takes to fix, whoever fixes it.
Anthropic
OpenAI
Perplexity
WhatsApp
Meta
Twilio
Stripe
Google Calendar
n8n
Make.com
WordPress
