Build a location in minutes. Then make it convert.

Two custom marketplace apps for multi-location HighLevel operators, on one shared platform layer.

The problem

Two problems, and almost everyone only attacks the first

Problem one

Getting a location live is slow The build is identical every time. The content inside it is different every time. So somebody types about a hundred fields, one at a time, for days.

Problem two

Getting the location to use it is harder You can deploy a perfect build and still watch a third of the leads die at the client's front desk. And when they do not book, it looks like the marketing failed.

What gets deployed

The journey inside every sub-account

1

Acquire

Capture and score the enquiry Ranked by how ready they are, then worked until they book.

2

Attend

Warm them up before the appointment Emails and texts run in the gap so they attend, and arrive ready to buy.

3

Convert

The appointment itself Yes, no, or "I'll think about it".

4

Recover

Chase the undecided The biggest pot of recoverable money, worked on its own track.

5

Advocate

Turn customers into advocates Reviews, referrals and testimonials, pushed back to the top.

6

Reactivate

Work the existing base Nobody written off; customers matched to the services they need next.

Enrichment

No single source has everything

Every source is wrong about something, so the console fans out across a stack of narrow ones, each genuinely good at one thing, then reconciles what comes back.

Context.dev

brand · styleguide · extract Logo, palette and typography from nothing but a domain.

Google Places

operational facts Address, hours, phone, rating, reviews.

Autocomplete

demand language What people actually type when they search.

Perplexity

unstructured research Who the people are and what they are known for.

Companies House

legal entity Registered name, number and address.

Provenance

Every field carries its source and a confidence score

The system is not trying to be right. It is trying to be transparent about how confident it is, which is a much more useful thing for it to be.

Contested

confidence 62% Opening hours Mon–Fri 08:30–17:30 · Sat 09:00–13:00 Google Places — verified Website — conflicts Two sources disagree, so the conflict is surfaced rather than silently resolved. This is where attention goes.

Agreed

confidence 98% Registered legal name HARBOUR LANE INTERIORS LTD Companies House — register Website footer — matches Independent sources agree, so the operator scans it and moves on.

From the console

Every source carries a trust tier before a value is written

Verified sources are safe with a spot-check. "Check it" needs a human to confirm before anything is shown. Draft-only material is input for the client interview, never published as fact.

App two — FrontDesk Assist

The whole shift on one screen

Queue on the left, the contact and their open opportunity on the right. Demo data shown.

What needs doing right now, in order

Everything the call needs, without leaving the queue

The part that changes behaviour

Put the clock on the wall and the leaderboard next to it

1

Priya S.

1m 40s

2

Marcus R.

3m 02s

3

Sofia M.

7m 18s

4

George F.

19m 44s

Safety

Why it cannot break your account

RULE 01

Only update, never create If a field does not already exist, it is reported and skipped. The tool can never overrule a human decision made in the account.

RULE 02

A fixed allowlist of settings Ten location fields, decided in advance. Mail settings, phone configuration and snapshots cannot be reached.

RULE 03

Typed confirmation to push Four actions, four phrases. Checked on the server, so a stale tab or a double-click cannot fire a deploy.

RULE 04

Logged with the old value Undo is one button, not an afternoon of reconstruction. That is the difference between a live account and a spare one.

The platform layer

The bit that made the second app cheap

The first custom app is expensive because you are paying for OAuth, token handling, install flows, webhooks and data sync. The second, third and fourth are cheap, because that work does not get rewritten.

Marketplace app install

Per-location OAuth & tokens

Webhooks & data sync

Backend & database

Start here

Start with the audit

A written architecture record and a staged plan, useful whether or not I build the rest.